NOODLEMAN pdx
Re-branding
Noodleman PDX, a handmade noodle restaurant in Portland, requires a rebranding that balances modernity and tradition, with a design that prominently features the essence of "noodles" throughout.
Branding
Punch Card: 3.5"x2" | Ordering Form: 3"x6"
Noodleman PDX, a handmade noodle restaurant in Portland, requires a rebranding that balances modernity and tradition, with a design that prominently features the essence of "noodles" throughout. The logo, inspired by traditional Chinese ink painting, features an organic, ink-like aesthetic with bold strokes to ensure visibility across various sizes and uses while maintaining a modern feel.
Direct Mail
Postcard: 7"x5" | Recipe Mailer: 5"x8"
To ensure design cohesion, traditional Chinese ceramic patterns are integrated into the postcard and recipe mailer. These illustrations, renowned for their use in Chinese ceramics, are now employed to symbolize the brand as a bowl holding the "noodle" — the content.
Menus
Digital Menu: 1080px X 648px | Brochure: 11"x8.5"
The challenge in creating the menu was to consolidate all the information onto a single surface while logically grouping it for clarity. Additionally, it was essential to incorporate brand elements alongside actual images to ensure the menu aligned seamlessly with the overall brand aesthetic.
