HUONG SPICE
Subscription Box
Huong, means taste or smell in Vietnamese, is a company that specializes in importing high-quality specialty spices.
Behind The Logo
The goal was to encapsulate the essence of smell or taste in the logo, leading to the finalized design of the brand's initials, HS, with a stylized S symbolizing scent.
Branded Collateral
Social Media: 1080px X 1080px | Thank You Note: 6.8"x4.8" | Spices Map: 11"x8.5"
The brand's primary color is orange, evoking sensations of spice and heat. This distinctive color has been consistently used across various deliverables to ensure brand recognition and identity.
Packaging Designs
Big Label: 7.3"x2" | Small Label: 6.1"x1.2"
In the box design, cost-saving measures are implemented by using the brand's orange and white colors, while the insert snugly accommodates the spice jars for secure transportation, maintaining cohesion with the brand's patterns. For the label design, a color palette representing each country is employed to express their personality, ensuring uniqueness while still aligning with the brand's identity.
